Marketing Manager
Core
Develop and execute localized brand strategies and marketing campaigns for HoYoverse games in Southeast Asia, focusing on product positioning, vendor management, and long-term brand growth.
Role type
Senior Marketing Manager (Regional)
Builds
Regional brand presence, marketing campaigns, and community engagement initiatives for mobile and PC games in Southeast Asia.
Domain
Gaming / Entertainment / Southeast Asia
Deliverable
product features
Required skills
Brand strategy, campaign planning, vendor management, data analysis, content planning, cross-cultural communication, KOL management, market trend analysis
Preferred skills
Anime-style game experience, console/PC game marketing, Southeast Asia market knowledge, HoYoverse titles familiarity, anime culture knowledge
Technologies
X, Discord, Reddit
Responsibilities
Set brand objectives for product updates, refine key selling points based on user insights, plan and deliver online/offline campaigns, build regional marketing resources, develop long-term brand growth plans for Southeast Asia
Seniority
Senior, hands-on IC
