SEO Manager
Core
Lead and scale SEO delivery for a portfolio of home-services clients (HVAC, plumbing, remodeling) across the US, focusing on local SEO, Google Business Profile optimization, and organic growth.
Role type
Senior SEO Manager (Local SEO & Google Business Profile)
Builds
Scalable SEO processes, templates, QA checks, and reporting standards for multi-location home-service businesses.
Domain
Home services industry + Local Search & SEO
Required skills
Local SEO strategy, Google Business Profile optimization, technical SEO auditing, WordPress management, keyword research, link building coordination, performance reporting, remote collaboration
Preferred skills
Omnichannel strategy, structured data/schema implementation, mentoring junior specialists
Technologies
Google Search Console, Google Analytics 4, SEMrush, Ahrefs, WordPress, Looker Studio, Asana, Slack, Zoom
Responsibilities
Own SEO strategy and execution for home-services clients; Create and maintain SEO roadmaps for technical, content, and local visibility improvements; Conduct city-level keyword research and local expansion planning; Run technical audits covering crawlability, indexation, and Core Web Vitals; Coordinate link acquisition activities and maintain backlink playbooks; Use GA4 and GSC to track performance and report progress.
Seniority
Senior, hands-on IC
