Analytics Senior Executive, GOC
Core
Senior Analyst partnering with cross-disciplinary teams to measure marketing/advertising executions and deliver quantifiable insights for innovation.
Role type
Senior Analyst (Marketing Analytics)
Builds
Quantifiable insights and data-driven recommendations for media teams.
Domain
Digital Media & Marketing Analytics
Deliverable
dashboards & analysis
Required skills
A/B testing, Matched Market Tests, statistical validation, data cleaning, data quality assurance, data storytelling, project management, Excel, PowerPoint, Google Workspace, Google Ads, Meta Ads, CM360
Preferred skills
Generative AI tools (Gemini, ChatGPT), Programming (R, SQL, Python), Digital media execution (Search, Social, Programmatic), Brand and Direct Response measurement
Responsibilities
Partner with Analytics and cross-disciplinary teams to measure success of marketing executions; Lead collection, cleaning, analysis, and evaluation of marketing data; Champion real-time data quality assurance; Identify and resolve program and project issues; Transform complex data into clear presentations; Communicate campaign findings through data storytelling; Build knowledge across practices to tailor insights; Support conversations with vendors and clients.
Seniority
Mid-level (1-3 years experience)
