Performance Marketing Manager
Core
Shape and execute performance marketing strategies to drive client acquisition and revenue for an edtech platform connecting students with admissions coaches.
Role type
Performance Marketing Manager
Builds
Direct-to-consumer growth engine via paid media and conversion optimization
Domain
EdTech / Digital Marketing
Required skills
Paid search and paid social expertise, Google Ads and Meta Ads management, A/B testing, cohort analysis, customer segmentation, SQL, Python, web analytics, marketing automation, attribution modeling
Preferred skills
CRM systems, forecasting models, mentoring junior team members
Responsibilities
Manage end-to-end campaigns across Google, Meta, and TikTok; test new growth channels; optimize ROAS and creative strategy; conduct A/B testing and segmentation; support attribution modeling; analyze metrics to guide budget allocation; contribute to full-funnel KPI planning.
Seniority
Mid-level, hands-on IC
