Marketing Manager
Core
Generalist Marketing Manager driving product marketing, content creation, and go-to-market execution for a B2B wealth management platform.
Role type
Generalist Product Marketing Manager
Builds
Sales enablement assets, product launch campaigns, web copy, and social content for financial institutions
Domain
B2B SaaS / WealthTech
Deliverable
product features
Required skills
Product marketing, content strategy, go-to-market execution, sales enablement, market research, project management, cross-functional collaboration, technical product translation
Preferred skills
B2B SaaS experience, press release writing, social media management, design tool proficiency (Figma/Canva)
Technologies
AI tools (Claude), CMS, social media platforms
Responsibilities
Develop positioning and messaging for platform and new features; create sales enablement materials (one-pagers, battlecards, decks); support end-to-end product launches; write web copy, blog posts, and case studies; manage social media strategy and content; coordinate media outreach and press releases
Seniority
Mid-level, hands-on IC