Digital Marketing Specialist
Core
Create and execute digital marketing campaigns, content, and messaging to support mortgage lending initiatives and engage broker partners.
Role type
Digital Marketing Specialist
Builds
Email campaigns, social media content, website updates, landing pages, event promotions, and sales enablement materials.
Domain
Financial Services / Mortgage Lending
Deliverable
product features
Required skills
Content creation, copywriting, storytelling, digital channel management, campaign planning, cross-functional collaboration, data analysis, SEO basics, brand consistency
Preferred skills
Mortgage/financial services experience, B2B marketing, Salesforce/HubSpot/Google Analytics/Canva proficiency, video scriptwriting
Responsibilities
Draft campaign copy and email messaging; manage social media posting and content calendars; collaborate with design and sales teams; analyze campaign performance data; conduct market research; optimize digital content based on trends and feedback.
