Director Creative Intelligence
Core
Lead strategy, measurement, and tooling for creative data to drive marketing and user acquisition success across a mobile game portfolio.
Role type
Director, Creative Intelligence (Marketing Analytics & AI)
Builds
Creative analytics products, measurement frameworks, and AI-enabled insights for marketing and UA teams.
Domain
Mobile Gaming / Performance Marketing / Data Science
Deliverable
dashboards & analysis
Required skills
Advanced marketing analytics, data science, measurement frameworks, experimentation, attribution, incrementality, predictive analysis, AI tools, SQL, Python, data pipeline, business intelligence, people leadership, analytics product ownership.
Preferred skills
None explicitly stated.
Technologies
Claude, SQL, Python, data pipeline, BI tools.
Responsibilities
Set creative intelligence strategy and roadmap; measure creative success and support testing; guide games before launch using competitor intelligence; own the creative analytics product roadmap; partner with Analytics to define measurement needs; use AI to expand the function; translate data into clear creative guidance.
Seniority
Director, strategic leadership with hands-on technical fluency.
