Marketing Automation Specialist
Core
Execute digital and field marketing activities, manage regional email operations, and oversee alignment with global business initiatives to drive pipeline.
Role type
Marketing Automation Specialist (B2B)
Builds
Email campaigns, nurture programs, landing pages, and data-driven lead journeys for global and regional stakeholders.
Domain
B2B Technology / Data Protection
Required skills
Marketing Automation Platform (Marketo), CRM (Salesforce), HTML/CSS, Power BI, Data Analysis, A/B Testing, Email Governance, Database Management, AI Tool Evaluation
Preferred skills
Marketo Certified Expert, AI/ML concepts, Chatbot implementation, Predictive analytics
Technologies
Marketo, Salesforce, Power BI, AI-powered analytics platforms
Responsibilities
Manage and execute cross-functional digital marketing requests including event programs and nurture campaigns; Build and optimize email campaigns, landing pages, and form templates; Extract and refine data from multiple sources to craft target lists; Troubleshoot CRM integration and data synchronization issues; Manage regional email calendar, cadence, and governance; Create and interpret Power BI dashboards to provide management analytics and recommendations; Leverage AI tools and insights to enhance campaign performance and reporting.
Seniority
Mid-level, hands-on IC
