Senior Product Manager, CRM - MONOPOLY GO!
Core
Own the vision and roadmap for CRM capabilities, tools, and experiences to connect with players throughout their journey in a live-service mobile game.
Role type
Senior Product Manager (CRM)
Builds
Player-facing communication experiences and internal CRM tooling for MONOPOLY GO!
Domain
Mobile gaming / Live-service
Deliverable
product features
Required skills
Product management, player lifecycle strategy, data analytics, cross-functional collaboration, A/B testing, segmentation, personalization, automation, decisioning, orchestration
Preferred skills
Gaming industry experience, marketing automation platforms (e.g., Braze), Looker, live-service/casual/social game experience
Technologies
Braze, Looker
Responsibilities
Lead discovery and ideation to identify player needs and CRM opportunities; Provide clear product direction, priorities, and success criteria; Partner with analytics to monitor program effectiveness and recommend improvements; Lead structured testing strategies across A/B testing, cadence, and channel mix.
Seniority
Senior, hands-on IC
