Corega Senior Brand Manager (Export Markets)
Core
Drive successful deployment of Corega brand strategies across export markets, ensuring consistent execution and alignment with commercial objectives and consumer insights.
Role type
Senior Brand Manager (Export Markets)
Builds
Brand growth, brand equity, and consumer experiences for Corega products in international markets
Domain
Consumer Health / OTC / Export Markets
Deliverable
product features
Required skills
Strategic brand direction, annual market activation planning, P&L management, budget management, cross-functional leadership, agency management, innovation strategy execution, media and creative program execution, sales collaboration, performance tracking
Preferred skills
Insight-led campaign delivery, product launch support, matrix organization navigation, business planning, export market operations
Technologies
Global toolkits, innovation vision board, Key Performance Indicators (KPIs)
Responsibilities
Develop and refine strategic brand direction grounded in consumer insights; Lead annual market activation planning focused on 3-year growth drivers; Account for delivery of annual brand P&L including sales and profit results; Support and mentor junior marketing associates; Manage brand equity through localization of global toolkits; Drive innovation strategy through execution of global innovation vision board; Manage agency and cross-functional relationships at local and global levels; Drive execution of media, creative, and digital programs; Collaborate with sales for customer engagement and in-store support; Track results on key brand programs and recommend course corrections.
Seniority
Senior, hands-on IC with mentorship responsibilities