Content Marketing Manager
Core
Develop and execute an omni-channel content marketing strategy to build brand trust and maximize customer loyalty for Medicare shoppers.
Role type
Content Marketing Manager
Builds
Organic content library, lifecycle communications, and messaging playbooks for the Medicare shopping journey.
Domain
Healthcare / Medicare / B2C
Deliverable
product features
Required skills
Content strategy, SEO, keyword research, content analytics, multi-channel campaign management, cross-functional collaboration, compliance awareness
Preferred skills
Healthcare industry experience, Medicare regulations knowledge
Technologies
Google Analytics, Bing Webmaster Tools
Responsibilities
Develop content marketing strategy aligned with enrollment cycles; create and optimize messaging for paid media, PPC, SMS, programmatic, and email; build and maintain a centralized messaging library; analyze content performance metrics to drive optimization; ensure content clarity and compliance for senior audiences.
Seniority
Mid-level, hands-on IC
