KAM ECOMMERCE DTC
Core
Lead the commercial and operational strategy for LG Mexico's Direct to Consumer (DTC) channel via LG.com/MX, driving sustainable growth in sales, profitability, traffic, conversion, and user experience.
Role type
Senior Key Account Manager (E-commerce DTC)
Builds
DTC sales growth and profitability for consumer electronics (TV, Monitors, Audio, Premium products)
Domain
Consumer Electronics / E-commerce
Required skills
DTC channel management, transactional site operations, P&L management, performance marketing strategies, digital commercial planning, mass promotion and online event management
Responsibilities
Design and implement DTC growth strategy across product categories; manage P&L and define sales targets; identify growth opportunities via promotions, bundles, cross-selling, and upselling; lead major commercial events (Hot Sale, Black Friday, etc.); oversee product catalog, pricing, and availability; coordinate new product launches; monitor and optimize the end-to-end customer journey.