Senior Marketing Manager
Core
Develop and execute country marketing strategies for English & Exams (E&E) to drive brand awareness, customer acquisition, and revenue growth for the British Council.
Role type
Senior Marketing Manager (Country)
Builds
Integrated multi-channel marketing campaigns and programs for English language learning and internationally recognized qualifications.
Domain
Education / Language Services / International Development
Deliverable
product features
Required skills
Strategic planning, market research & analysis, integrated marketing communications, partnership marketing, budget management, stakeholder management, performance measurement
Preferred skills
CIM Marketing Competencies Level 3, insights-driven approach, digital analytics
Technologies
Digital analytics tools, social listening platforms, corporate budgeting systems
Responsibilities
Develop annual marketing plans and integrated campaigns; analyze market intelligence to optimize customer experiences; manage marketing budgets and financial reporting; build relationships with internal and external stakeholders; monitor and report on marketing performance against strategic goals.
Seniority
Senior, hands-on IC
