Senior Media Buyer
Core
Manage and scale paid advertising campaigns across Meta, Google, TikTok, and LinkedIn to generate leads and maximize ROAS.
Role type
Senior media buyer (performance marketing)
Builds
Paid media campaigns and lead generation funnels
Domain
Digital marketing / Performance marketing
Required skills
Meta Ads management, Google Ads management, campaign optimization, audience research, A/B testing, conversion tracking, funnel optimization, data analysis, budget management
Preferred skills
SaaS experience, eCommerce experience, lead generation experience, large budget management ($50K+/month), CRO expertise
Technologies
Google Analytics, CRM systems, ad management platforms, pixels, attribution models
Responsibilities
Plan, launch, and manage high-performing paid media campaigns; Manage and optimize monthly advertising budgets; Conduct audience research and targeting strategy; Run A/B tests on creatives and landing pages; Analyze campaign performance using data dashboards; Collaborate with creative teams on ad creatives; Implement retargeting and segmentation strategies; Track and report on key performance metrics; Identify opportunities to scale winning campaigns.
Seniority
Senior, hands-on IC