Gerente de Marketing Digital - Aquisição e Performance
Core
Develop and optimize digital acquisition strategies and sales processes to drive B2B customer growth and lead quality for a sports court/arena management platform.
Role type
Senior Digital Marketing Manager (Performance & Acquisition)
Builds
Automated lead nurturing flows, optimized sales funnels, and scalable digital acquisition campaigns
Domain
Sports technology / B2B SaaS
Required skills
B2B marketing, paid media management, lead qualification, A/B testing, CRM automation, SEO/SEM, ICP definition, data analysis, ROI optimization
Preferred skills
None stated
Technologies
CRM, SEO/SEM tools, paid media platforms, analytics tools
Responsibilities
Develop efficient lead qualification processes; Analyze data to define and update Ideal Customer Profile (ICP); Execute and interpret continuous A/B tests on landing pages and creatives; Optimize all stages of the sales funnel; Create and execute digital acquisition strategies via SEO/SEM, paid media, social media, and email marketing; Implement and manage automated lead nurturing flows via CRM; Monitor key performance metrics and adjust strategies for efficiency and conversion.
Seniority
Senior, hands-on IC
