Growth Marketing Specialist
Core
Drive demand generation across paid, owned, and community marketing channels for a SaaS company.
Role type
Growth Marketing Specialist (IC)
Builds
Demand generation campaigns and pipeline
Domain
SaaS / Digital Marketing
Required skills
Paid search (Google Ads, Microsoft Ads), Paid social (LinkedIn Ads), Email marketing, Webinar management, Event marketing, Community marketing (Reddit), Data analysis, Campaign automation, AI tool usage
Preferred skills
None stated
Technologies
Google Ads, Microsoft Ads, LinkedIn Ads, Email platforms, Webinar platforms, Reddit
Responsibilities
Execute end-to-end demand-generation campaigns across multiple channels; Manage campaign builds, launches, daily optimization, and performance analysis; Develop and optimize email nurture sequences; Partner with Marketing Operations on campaign automation and tracking; Research industry trends and competitor activity; Test new approaches and campaign variations.
Seniority
Mid-level, hands-on IC
