Digital Marketing Specialist | UNIE
Core
Execute digital marketing plans to drive student enrollment for UNIE (Planeta Formación y Universidades) by managing SEM, SEO, web, email, and social media channels.
Role type
Digital Marketing Specialist
Builds
Digital marketing campaigns and brand presence for educational programs
Domain
Education / Digital Marketing
Required skills
SEO, SEM, CRM, Google Search, Google Analytics, Excel, digital advertising, analytics tools, project management, data analysis
Responsibilities
Support Digital Marketing Managers in creating and executing marketing plans; Coordinate with agencies, vendors, and internal departments; Manage all digital marketing channels to ensure brand consistency and conversion; Control and optimize KPIs; Create daily, weekly, and monthly reports; Identify opportunities in digital media; Monitor and control campaigns and creatives; Facilitate and supervise implementation of new technologies.