Business Strategy Lead - Marketing Analytics, MMM & Mensuração
Core
Lead a internal squad to deliver marketing analytics, MMM, and measurement solutions for clients, translating data model outputs into actionable business insights.
Role type
Senior Marketing Analytics Lead (MMM & Measurement)
Builds
Client-specific measurement models, causal diagrams, and strategic media optimization recommendations
Domain
Digital Marketing, Media Measurement, Analytics
Deliverable
production ML models
Required skills
Marketing strategy, MMM modeling, causal diagramming, data interpretation, team leadership, stakeholder management
Preferred skills
CRM tools, product platforms, executive presentation skills
Responsibilities
Manage a multidisciplinary squad of analysts and scientists; collaborate with Customer Success to define client needs; develop preliminary causal diagrams; select and interpret data models; generate strategic insights for media mix and budget allocation; contribute to dashboards and executive reports.
Seniority
Senior, hands-on IC with team leadership