Marketing Generalist
Core
A generalist marketing role handling website updates, email campaigns, design assets, and performance reporting for an online education platform.
Role type
Marketing Generalist
Builds
Website content updates, email marketing campaigns, design collateral, and performance reports
Domain
EdTech / Online Education
Deliverable
product features
Required skills
WordPress editing, Salesforce Marketing Cloud (Pardot), Adobe Creative Suite, Google Analytics, Google Ads, PowerPoint, content strategy, basic SEO
Preferred skills
HTML/CSS, Elementor, multi-brand marketing experience
Responsibilities
Edit company websites in WordPress, build email campaigns and automation in Salesforce, design marketing collateral, monitor campaign performance, assist with paid digital campaigns, create presentations, support content creation and brand consistency
Seniority
Junior to Mid-level, hands-on IC