Performance Marketing Lead - Glint
Core
Lead Performance Marketing role managing advertising investments and strategy for a portfolio of eCommerce Direct-To-Consumer business partners.
Role type
Senior Performance Marketing Lead (Manager)
Builds
eCommerce Direct-To-Consumer brand growth via Google Ads, Meta, and other social channels
Domain
eCommerce, Performance Marketing, Digital Advertising
Required skills
Performance marketing strategy, Google Ads (Search/Shopping/PMax), Meta Ads, Feed Management, Google Analytics, Google Tag Manager, Budgeting & Forecasting, Team Leadership, Client Consultation, AI tools for marketing optimization
Preferred skills
Experience with Bing Ads, TikTok, Pinterest, Feed Management tools (Channable, DataFeedWatch), Ad tracking services (Elevar, Stape), Business case development
Technologies
Google Ads, Meta Ads, Google Analytics, Google Merchant Center, Google Search Console, Google Tag Manager, Excel, Google Sheets, Channable, DataFeedWatch, Elevar, Stape
Responsibilities
Define multi-channel performance marketing strategies, optimize daily ad investments, analyze KPIs for action plans, provide strategic client consultation, monitor ad tracking, optimize product feeds, create monthly reports and business plans, forecast budgets, stay updated on marketing trends, collaborate with leadership and sales teams
Seniority
Senior, hands-on IC with management responsibilities