Digital Marketing Specialist
Core
Execute and optimize paid media campaigns to drive lead generation and improve the prospective student journey across international markets.
Role type
Digital Marketing Specialist (Performance Marketing)
Builds
Digital acquisition campaigns, landing pages, and email marketing initiatives for a higher education institution.
Domain
Higher Education / Digital Performance Marketing
Required skills
Paid media campaign management, Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, CRM platforms, Marketing automation, CMS management, Conversion Rate Optimization (CRO), Data analysis
Preferred skills
LinkedIn Ads, Demand Gen campaigns, AI-powered tools, SEO/GEO/AEO principles, Google Ads/Meta certifications
Responsibilities
Execute and optimize paid acquisition campaigns across Google, Meta, TikTok, and LinkedIn; Monitor campaign performance, budgets, and funnel KPIs; Prepare recurring performance reports and dashboards; Support A/B testing across campaigns, audiences, and landing pages; Collaborate with CRM, Enrollment, Content, and SEO teams; Coordinate with external media agencies; Create and optimize landing pages and email templates; Drive CRO initiatives.
Seniority
Mid-level, hands-on IC
