Senior Integrated Content Marketing Strategist
Core
Owns end-to-end integrated content strategy and execution for a portfolio of complex B2B accounts, aligning deliverables to revenue and pipeline goals.
Role type
Senior Integrated Content Marketing Strategist (B2B)
Builds
Thought leadership, sales enablement materials, lead magnets, whitepapers, research reports, brand strategy, and messaging playbooks.
Domain
B2B Marketing / Content Strategy
Deliverable
product features
Required skills
B2B integrated content strategy, data analysis and visualization, AI tool proficiency, stakeholder management, content roadmap planning, cross-functional coordination
Preferred skills
Journalism or copywriting foundation, advanced data analysis, product-level thinking
Technologies
HubSpot, Salesforce, GA4, Figma, Unbounce, Claude, ChatGPT, Gemini, Perplexity
Responsibilities
Lead content audits mapped to the B2B buyer journey, set strategic direction for content roadmaps, enhance business operations through AI deployment, manage a book of B2B client accounts, lead cross-functional content initiatives, present strategy to C-suite executives
Seniority
Senior, hands-on IC