Business Analyst
Core
Support the Growth function by providing operational marketing analytics, managing partner platforms, and ensuring accurate campaign tracking and reporting for User Acquisition and Marketing teams.
Role type
Business Analyst (Ad Tech / Growth)
Builds
Operational dashboards, campaign tracking reports, and data validation for marketing technology integrations.
Domain
Digital advertising, mobile gaming, performance marketing
Deliverable
dashboards & analysis
Required skills
Mobile attribution, campaign performance analysis, partner platform management, data validation, Excel/Google Sheets, stakeholder coordination
Preferred skills
AppsFlyer, SKAdNetwork, incrementality testing tools, BI tools (Looker/Tableau), basic SQL, mobile gaming domain knowledge
Technologies
AppsFlyer, Meta, Google Ads, TikTok, Unity, AppLovin, SKAdNetwork
Responsibilities
Monitor partner dashboards for anomalies and reporting discrepancies; aggregate spend, impressions, and attribution metrics; produce recurring operational reports; configure and validate campaign tracking links and event configurations; coordinate issue resolution between internal teams and external vendors; track campaign spend against budgets; build lightweight dashboards using exported data.
Seniority
Mid-level, hands-on IC
