Senior Trade Marketing Manager – LATAM COE
Core
Drive sales growth through point-of-sale execution and promotional strategies to transform Trade Marketing into a sell-out growth engine for the Electrolux Group across Latin America.
Role type
Senior Trade Marketing Manager (LATAM COE)
Builds
Point-of-sale execution standards, promotional strategies, and shopper experience concepts for small domestic appliances and consumer goods.
Domain
Consumer goods / Home appliances / Retail trade marketing
Deliverable
product features
Required skills
Point-of-sale execution, promotional strategy development, data-driven decision-making, shopper intelligence, audit and effectiveness analysis, strategic project leadership, commercial calendar planning, cross-functional stakeholder management, matrix organization navigation, multi-category management.
Preferred skills
Experience in small domestic appliances or consumer goods categories.
Technologies
None explicitly stated
Responsibilities
Standardize point-of-sale execution across physical and digital channels; Scale playbooks and best practices across the region; Define Trade Marketing concepts and activities; Own the definition and auditing of the Perfect Store concept; Develop shopper intelligence and insights; Lead innovation initiatives at the point of sale; Conduct Trade Marketing audits; Define and influence the annual commercial calendar.
Seniority
Senior, hands-on IC with leadership experience
