Marketing Specialist, Programs Marketing Team
Core
Execute integrated marketing activations to support the positioning, visibility, and growth of IE School of Science & Technology's academic portfolio.
Role type
Marketing Specialist (Programs)
Builds
Multi-channel campaigns, go-to-market activations, content initiatives, and customer journey optimization for science and technology programs.
Domain
Higher Education / Science & Technology
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign execution, content creation, project management, performance analytics, stakeholder coordination
Preferred skills
STEM academic background, higher education marketing experience, consulting experience
Technologies
Web, email, social media, dashboards, KPIs
Responsibilities
Develop and execute marketing strategies for the school's portfolio; create compelling marketing content across multiple channels; monitor program performance across the recruitment funnel; manage multiple marketing projects and coordinate with external agencies.
Seniority
Mid-level, hands-on IC
