Sr Content Marketing Manager, Prime Video
Core
Drive K-drama marketing strategy across Southeast Asia and execute global tentpole title campaigns in Australia and New Zealand for Prime Video.
Role type
Senior individual contributor content marketing manager
Builds
Integrated marketing campaigns, fan community engagement strategies, and global content marketing playbooks
Domain
Streaming entertainment, K-drama, Southeast Asia, Australia, New Zealand
Deliverable
product features
Required skills
Integrated campaign planning, fan community engagement, cross-functional collaboration, market analysis, experiment design, stakeholder management
Preferred skills
Understanding of K-drama fandoms, experience with global tentpole launches, data-driven decision making
Technologies
None stated
Responsibilities
Develop and execute integrated marketing campaigns for K-drama title launches across SEA markets, Build fan community engagement strategies to drive awareness and viewership, Partner with Korean content partners on assets and promotional activation, Plan and deliver tentpole title campaigns across AUNZ, Run experiments to inform worldwide content marketing strategy, Surface regional insights to influence global marketing strategy