Sr Content Marketing Manager, Prime Video
Core
Drive K-content marketing strategy across Southeast Asia and deliver global tentpole campaigns for Prime Video in Australia and New Zealand.
Role type
Senior individual contributor content marketing manager
Builds
Integrated marketing campaigns, fan community engagement strategies, and global content marketing playbooks
Domain
Entertainment streaming, K-drama, regional market expansion
Deliverable
product features
Required skills
K-drama content expertise, fan community management, cross-functional leadership, data-driven decision making, paid media campaign execution, entertainment industry experience, AI application, fast-paced startup environment adaptation
Preferred skills
Experience with Excel/Tableau for data manipulation, experience communicating to senior leadership, experience with TV/print/digital/social channels
Technologies
Excel, Tableau, Slack
Responsibilities
Develop and execute integrated marketing campaigns for K-drama title launches across SEA markets, Build fan community engagement strategies to drive awareness and viewership, Partner with Korean content partners on assets and promotional activation, Plan and deliver tentpole title campaigns across AUNZ, Run experiments to inform worldwide content marketing strategy, Surface regional insights to influence global marketing strategy
