Influencer Marketing Manager (Beauty)
Core
Lead strategic Influencer Marketing and UGC programs for beauty/lifestyle brands, managing large budgets and connecting offline activations with digital amplification.
Role type
Senior Influencer Marketing Manager (Performance & UGC)
Builds
Influencer campaigns, UGC content, experiential activations, and paid media amplification for beauty/lifestyle clients.
Domain
Beauty & Lifestyle marketing in Mexico
Required skills
Influencer & Creator Marketing Strategy, Performance & Growth Mindset, Budget Management & Optimization, Paid Media Knowledge, Data Analysis & Strategic Thinking, UGC & Content Strategy, Experiential Marketing, Negotiation & Talent Management, Leadership, Client Management
Preferred skills
Advanced English
Technologies
Meta Ads, TikTok Ads, Partnership Ads, Spark Ads
Responsibilities
Develop and lead Influencer Marketing and UGC strategies; Manage and optimize large-scale Influencer Marketing budgets; Monitor campaign performance and dynamically reallocate investment; Lead scouting, selection, negotiation, and management of influencers and talent; Develop and oversee UGC programs; Coordinate experiential marketing activations; Work closely with Paid Media teams to amplify content; Analyze campaign performance to optimize investment; Maintain direct client communication.
Seniority
Senior, hands-on IC