Coord De Marketing Digital
Core
Lead the strategy and execution of digital marketing fronts, focusing on qualified demand generation, channel performance, and brand digital presence evolution.
Role type
Senior digital marketing coordinator (demand generation & performance)
Builds
Digital marketing campaigns, lead nurturing journeys, and conversion assets for Edenred's global business
Domain
B2B / Financial Services / Digital Marketing
Required skills
Digital marketing strategy, lead generation, channel performance management, agency governance, marketing automation, data analytics, team leadership, English fluency
Preferred skills
B2B experience, Salesforce/Marketing Cloud/Pardot, CRO, SEO technical, GA4, GTM
Technologies
Salesforce, Marketing Cloud, Pardot, GA4, GTM, CRM, Marketing Automation tools
Responsibilities
Coordinate digital marketing strategies for lead generation and conversion; Govern media agencies and SEO partners; Develop optimization plans for campaigns and digital journeys; Integrate digital marketing with CRM and commercial teams; Support marketing automation strategy and re-engagement campaigns; Oversee website and landing page improvements; Lead and develop the team; Monitor performance KPIs (leads, MQLs, conversion rate, ROI)
Seniority
Senior, hands-on IC with team leadership