Marketing Manager
Core
Define brand platform, ensure cross-channel coherence, lead social media/content team, and grow personal brands of internal voices for Platzi, the largest technology school in the Hispanic world.
Role type
Senior Marketing Manager (Brand & Growth)
Builds
Brand guidelines, integrated marketing campaigns, YouTube content strategy, and personal brand assets for founders/experts.
Domain
EdTech / Online Education
Deliverable
product features
Required skills
Brand strategy, cross-channel marketing, team leadership, YouTube strategy, market analysis, English (B2+)
Preferred skills
Experience growing brands in Mexico, full marketing view, creative judgment
Technologies
CRM, YouTube, OOH, radio, TV
Responsibilities
Define brand platform (purpose, positioning, tone), manage agency relationships, lead a 4-person social media/content team, own YouTube strategy, grow internal personal brands, track brand health metrics.
Seniority
Senior, hands-on IC