Marketing Manager - APAC
Core
Drive brand growth and execute regional marketing initiatives for Wingstop across Asia Pacific, supporting franchise partners and emerging markets.
Role type
Regional Marketing Manager (QSR/Franchise)
Builds
Integrated 360° marketing campaigns, LTOs, menu launches, and digital initiatives for a fast-growing restaurant brand.
Domain
Quick Service Restaurant (QSR) / Franchise / Asia Pacific
Deliverable
product features
Required skills
Integrated campaign management, franchise partner collaboration, multi-channel marketing execution, budget management, consumer insights analysis, project management, cross-functional leadership.
Preferred skills
Experience in multi-country markets, QSR/retail/hospitality background, digital marketing expertise (CRM, loyalty, delivery platforms).
Technologies
CRM, loyalty platforms, delivery platforms, social media, digital ordering tools.
Responsibilities
Execute regional marketing strategies to drive same-store sales and brand awareness; coordinate 360° campaigns across digital, social, media, PR, and in-store channels; support new market launches and restaurant openings; manage marketing budgets and monitor campaign ROI; collaborate with franchise partners on local marketing plans; gather competitive intelligence and consumer insights.
Seniority
Mid-Senior, hands-on IC