Brand Marketing Manager
Core
Define and implement international brand strategies, driving brand development, market analysis, and growth opportunities for assigned brands within the FMCG sector.
Role type
Senior Brand Marketing Manager
Builds
Brand strategies, product launches, and market growth plans for FMCG brands
Domain
FMCG (Fast-Moving Consumer Goods), International Marketing
Deliverable
product features
Required skills
Brand strategy development, market analysis, product portfolio management, project management, cross-functional collaboration, packaging coordination, budget management
Preferred skills
International/multicountry experience, innovation mindset, strategic scenario analysis
Technologies
Brand governance tools, digital marketing platforms
Responsibilities
Define brand development strategies for assigned markets, ensure consistent brand positioning across all communication touchpoints, analyze market trends and consumer behavior, support local Category Management teams, monitor consumer feedback and quality standards, collaborate with R&D and Product Office on new product development, coordinate product packaging updates, develop and update brand governance tools, prepare and monitor annual marketing plans, align local marketing execution with corporate objectives, manage marketing administrative aspects including budgets and media investments