Analista de Marketing de Performance
Core
Own paid acquisition metrics (CPL, CAC, ROAS) for a high-ticket AI-native service company, managing the full funnel from creative hypothesis to qualified lead.
Role type
Senior Performance Marketing Manager (Paid Acquisition)
Builds
Scalable paid media campaigns and data-driven lead generation systems
Domain
AI services / B2B high-ticket sales
Required skills
Meta Ads (auction, creative fatigue, account structure), Google Ads, TikTok Ads, GA4, SQL, CRM automation, high-ticket sales funnel optimization
Preferred skills
Experience with high-ticket consultative sales, top-tier university degree in Marketing/Advertising/Engineering
Technologies
Meta Business Suite, Google Ads, TikTok Ads, GA4, SQL, CRM
Responsibilities
Operate and scale paid campaigns across Meta, Google, and TikTok; run weekly creative testing cadences; optimize high-ticket funnel for revenue; build and operate attribution dashboards; close feedback loop with sales team; develop CRM automation rules
