Field Marketing Manager - LATAM
Core
Execute field and channel marketing programs to drive demand, accelerate sales opportunities, and build brand awareness for a data security platform in the LATAM region.
Role type
Field Marketing Manager
Builds
Multi-touch marketing programs, events, campaigns, and co-marketing plans for enterprise accounts
Domain
Cybersecurity / Data Security
Deliverable
product features
Required skills
Field marketing strategy, channel marketing, demand generation, event management, content creation, B2B sales cycle understanding, budget management, performance analytics, account-based marketing, cross-functional collaboration
Preferred skills
Spanish fluency, experience with Asana/Salesforce/Marketo, predictive analytics tools
Responsibilities
Develop pipeline generation programs for large enterprise accounts; Create and deliver integrated marketing programs including digital marketing, events, and direct mail; Collaborate with sales to optimize pipeline coverage and alignment; Partner with business development on lead prioritization; Educate sales teams on marketing activities; Measure and analyze field marketing performance; Manage regional field marketing budget; Develop co-marketing plans with channel partners; Manage event logistics and webinars
Seniority
Mid-Senior, hands-on IC
