Senior Copywriter & Content Strategist
Core
Create and optimize conversion-focused content across websites, landing pages, paid ads, email, blogs, and social media while shaping overall content strategy.
Role type
Senior copywriter & content strategist
Builds
Marketing assets (web, ads, email, social) and content strategies for business growth
Domain
Digital marketing & performance advertising
Deliverable
product features
Required skills
Conversion copywriting, content strategy, SEO & keyword research, multi-channel writing, audience research, brand voice management, CMS proficiency, AI tool integration
Preferred skills
Paid ads copy (Meta/Google/TikTok), SEO tools (SEMrush/Ahrefs), email platforms (HubSpot/Mailchimp), e-commerce experience, UGC scripting, design tools (Canva/Figma)
Responsibilities
Write and edit copy for websites, landing pages, ads, emails, and social media; Develop content strategies aligned with business objectives; Conduct audience, competitor, and keyword research; Collaborate with designers and marketing teams; Use performance insights to optimize messaging; Manage multiple projects and deadlines independently
Seniority
Senior, hands-on IC