Digital Marketing Manager
Core
Owns strategy and execution of digital marketing campaigns, primarily Meta Ads, to drive revenue for an anime-focused ecommerce brand.
Role type
Digital Marketing Manager (Performance Marketing)
Builds
Paid ad campaigns, creative assets, and launch sequences for Shopify ecommerce products.
Domain
Ecommerce / Anime & Pop Culture
Required skills
Meta Ads management, creative production (scriptwriting, copy, visual direction), Shopify ecommerce experience, anime fandom knowledge, short-form video platform expertise
Preferred skills
Google Ads, influencer marketing, data analysis for ad optimization
Technologies
Meta Ads, Google Ads, Shopify, Instagram
Responsibilities
Run Meta Ads end-to-end including account structure, creative testing, scaling, and daily optimization; write and produce ad creative from concept to final asset; analyze performance data to adjust spend and creative; align campaigns with product launches and seasonal drops; track trends and competitor activity on social platforms
Seniority
Mid-level, hands-on IC