Head of Consumer Growth Marketing
Core
Drive consumer marketing strategy to accelerate business growth through customer acquisition, conversion, and retention.
Role type
Senior IC Head of Consumer Growth Marketing
Builds
Marketing campaigns, programs, and brand positioning initiatives
Domain
Consumer Finance / Digital Marketing
Deliverable
product features
Required skills
Customer acquisition strategy, Conversion optimization, Retention strategy, Performance marketing management, Digital analytics, Brand positioning, Agency management, Data-driven experimentation, Funnel optimization, Strategic partnership management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and execute consumer marketing strategy, Lead customer acquisition, conversion, and retention initiatives, Design and optimize marketing campaigns based on data insights, Develop brand positioning initiatives, Manage agencies and strategic partners
Seniority
Senior, hands-on IC
