DWS - Marketing Manager (Public Distribution)
Core
Regional marketing manager for public distribution of ETF and ETC products in EMEA South, focusing on digital channels, brand positioning, and content strategy.
Role type
Senior Marketing Manager (Public Distribution)
Builds
Digital marketing campaigns, educational content platforms, and regional website content for Xtrackers ETF/ETC solutions.
Domain
Asset Management / ETFs / Financial Services
Deliverable
product features
Required skills
Financial marketing strategy, digital distribution channel management, content creation and localization, data-driven performance analysis, regulatory compliance coordination, stakeholder collaboration
Preferred skills
Knowledge of indexing and passive investing, experience with creative agencies, B2B/B2C audience understanding, German language proficiency
Technologies
Analytics tools, digital distribution platforms, website management systems
Responsibilities
Implement regional marketing strategies and optimize campaign performance, manage regional digital distribution channels and website content, acquire and coordinate new digital educational content platforms, analyze campaign reports and AUM development, monitor competitor activities, collaborate with sales, product, and compliance teams
Seniority
Senior, hands-on IC