Digital Advertising Specialist
Core
Manage, optimize, and analyze digital advertising campaigns for internal projects and client accounts to improve conversions and ROI.
Role type
Digital Advertising Specialist
Builds
Paid media campaigns across Search, Display, Performance Max, Video, Meta, and TikTok
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads Manager, Google Analytics 4, Looker Studio, TikTok Ads, data analysis, campaign planning, budget management
Preferred skills
Google Ads Measurement, Google Analytics certification, Meta Certified Media Buying Professional, TikTok Media Buying Professional
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Looker Studio
Responsibilities
Plan and manage Google Ads campaigns (Search, Display, Performance Max, Video), manage and optimize Meta Ads on Facebook and Instagram, monitor TikTok Ads campaigns, analyze campaign performance and KPIs, optimize budgets and bidding strategies, create reports and dashboards, manage multiple campaigns simultaneously, collaborate with internal team and clients to define goals and improve results
Seniority
Mid-level, hands-on IC