Influencer Marketing Manager (HUB)
Core
Develop and execute large-scale Influencer Marketing strategies, manage budgets, and lead campaigns for clients in the Mexican market.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns, UGC programs, and brand activations
Domain
Marketing / Influencer & Creator Economy
Deliverable
product features
Required skills
Influencer & Creator Marketing Strategy, Talent Scouting, Creative Brief Development, Influencer Negotiation, UGC Program Management, Budget Management, Campaign Analytics, Client Management
Preferred skills
Experiential Marketing, Leadership
Technologies
None stated
Responsibilities
Develop and lead Influencer Marketing strategies aligned with client objectives; Define campaign objectives, audiences, platforms, creator profiles, and KPIs; Lead the scouting, evaluation, and selection of Influencers, Creators, KOLs, and UGC creators; Manage negotiations with talent and agencies regarding fees, deliverables, and usage rights; Develop creative briefs and oversee UGC production workflows; Review and approve creator content for brand alignment; Manage large-scale budgets and reallocate investment based on performance; Analyze campaign results to optimize investment; Maintain relationships with influencers, managers, and agencies; Lead internal teams and coordinate external partners.
Seniority
Mid-Senior, hands-on IC