Marketing Manager
Core
Drive demand and lead generation for Dow Jones Energy market segments (oil, gas, renewables, chemicals) via inbound and outbound marketing channels to support sales teams.
Role type
Senior Marketing Manager (B2B Energy)
Builds
Sales lead pipelines, event registrations, and brand reputation in fuel and chemicals industries.
Domain
Energy market data and analytics (Oil & Gas, Renewables, Chemicals)
Required skills
Marketing strategy development, campaign execution and measurement, buyer persona definition, event promotion management, conversion optimization, stakeholder reporting, cross-functional collaboration, data interpretation, project management.
Preferred skills
Experience with Enterprise Marketing Automation Platforms (HubSpot, Eloqua), CRM Systems (Salesforce, NetSuite), Paid Digital Marketing Platforms, Adobe Creative Cloud or Canva.
Responsibilities
Develop annual marketing plans with KPIs; lead and measure revenue-tied campaigns; define buyer personas and product positioning; oversee creative and messaging across channels; manage event promotion for conferences and trade shows; drive acquisition metrics (MQLs, SQLs, revenue); optimize landing pages and order forms; interpret performance data to refine strategies.
Seniority
Senior, hands-on IC