Marketing Services Director
Core
Lead operational and strategic marketing services for cinema clients, leveraging customer data and marketing technology to drive audience engagement and campaign performance.
Role type
Senior Marketing Services Director
Builds
Targeted marketing campaigns, client loyalty programs, and data-driven marketing strategies for cinema operators.
Domain
Cinema/Film industry + Digital Marketing & CRM
Required skills
Strategic marketing planning, CRM management, consumer analytics, campaign performance reporting, client relationship management, data interpretation, digital marketing strategy, stakeholder management, business acumen
Preferred skills
Cinema or film industry experience, loyalty program analysis, subject matter expertise in moviegoer data
Technologies
CRM systems, marketing technology platforms, data analytics tools
Responsibilities
Oversee operational marketing services delivery and team resource allocation; Plan and execute targeted marketing campaigns from audience selection to performance reporting; Translate campaign results and customer data into actionable insights; Provide strategic marketing support including loyalty program analysis; Scoping Statements of Work for services; Build trusted relationships with client marketing stakeholders; Partner with Data Science to shape client-specific moviegoer analysis.
Seniority
Senior, hands-on IC with strategic oversight