Senior Manager (Performance)
Core
Strategic digital lead driving regional performance marketing, digital transformation, and first-party data activation across Asia Pacific markets for a client account.
Role type
Senior Manager, Performance Marketing & Digital Strategy
Builds
Scalable digital operating frameworks, regional performance marketing strategies, and audience activation capabilities
Domain
Digital Marketing / Performance Media / Data Analytics
Required skills
Regional digital strategy, performance marketing optimization, first-party data activation, platform partnership management, stakeholder management, analytical problem-solving, consultative leadership
Preferred skills
Experience with emerging media, experimentation frameworks, capability building programs
Technologies
Google, Meta, TikTok, LinkedIn, DV360, The Trade Desk, DSPs
Responsibilities
Lead regional digital and performance marketing strategy across paid media channels; Act as senior digital advisor on trends and best practices; Develop regional frameworks and roadmaps; Build strategic relationships with digital platform partners; Establish regional digital operating standards and governance structures
Seniority
Senior Manager, hands-on IC with strategic leadership
