MARKETING MANAGER
Core
Planning, coordinating, and executing marketing activities to drive traffic, visibility, and commercial performance for a shopping center.
Role type
Marketing Manager
Builds
Shopping center events, digital campaigns, and promotional activities
Domain
Retail / Shopping Center Management
Deliverable
product features
Required skills
Annual marketing planning, event management, social media and influencer marketing, KPI analysis and reporting, stakeholder coordination, digital and traditional marketing knowledge
Preferred skills
Influencer marketing experience, retail marketing experience, local territory knowledge
Technologies
Office suite (Word, Excel, PPT)
Responsibilities
Define and manage the annual marketing plan and budget; organize events and promotional activities; manage social media channels and influencer campaigns; analyze KPIs and prepare performance reports; coordinate with corporate teams and external agencies
Seniority
Mid-Senior, hands-on IC