Analista de Marketing PL - Foco em Performance
Core
Data-driven digital marketing role focused on planning, executing, and optimizing online campaigns to drive lead acquisition, generation, and conversion.
Role type
Performance Marketing Analyst
Builds
Online advertising campaigns, content platforms, and marketing automation workflows
Domain
Digital Marketing / Performance Marketing
Required skills
Online advertising (Meta Ads, Google Ads, Programmatic), Data analysis tools (Google Analytics, Power BI), Marketing automation & CRM (RD Station, Pipedrive), Funnel management (MQL, SQL, ROI), A/B testing, Content management (WordPress, Social Media), AI tools for marketing
Preferred skills
Google Ads, Google Analytics (GA4), Meta Blueprint certifications
Technologies
Meta Ads, Google Ads, Programmatic, Google Analytics, Power BI, RD Station, Pipedrive, WordPress, Trello, Clickup, AI agents
Responsibilities
Plan, execute, and optimize online media campaigns; Operate and analyze data tools and CRM to support strategic decisions; Monitor marketing KPIs and sales funnel metrics; Plan and operate content platforms; Utilize AI tools for data analysis and campaign optimization; Collaborate with marketing, content, and sales teams
Seniority
Mid-level, hands-on IC