Digital Marketing / Performance Marketing Manager
Core
Plan, execute, and optimize performance-driven paid media campaigns to generate leads, customers, and measurable revenue.
Role type
Performance Marketing Manager
Builds
Paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Domain
Digital Marketing / Performance Marketing
Required skills
Paid media campaign management, Budget pacing and optimization, Audience targeting, Keyword research, A/B testing, Conversion tracking, Data analysis, Reporting
Preferred skills
Google Analytics, Landing page optimization, CRM and marketing automation platforms, B2B/SaaS/e-commerce experience
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Sheets/Excel
Responsibilities
Plan, launch, and optimize digital advertising campaigns; Monitor and adjust campaign budgets, bids, and structures; Analyze key performance metrics (CPL, CAC, ROAS); Collaborate on creative direction and landing page optimization; Build and run structured testing plans; Create performance reports for stakeholders.
Seniority
Mid-level, hands-on IC
