Senior Product Marketing Manager (PMM)
Core
Define and lead go-to-market strategies for product launches and updates, acting as a bridge between Product and other teams to drive adoption and communication.
Role type
Senior Product Marketing Manager (PMM)
Builds
Product adoption strategies, communication plans, and go-to-market initiatives for a cloud-based restaurant management SaaS platform.
Domain
B2B SaaS / Restaurant Technology / Food Service
Deliverable
product features
Required skills
Go-to-market strategy, product communication, stakeholder management, market analysis, KPI definition, process improvement, customer research, cross-functional collaboration
Preferred skills
Experience building PMM teams, familiarity with HubSpot/Zapier, knowledge of product metrics (activation, churn, engagement), proficiency with Google Analytics/Pendo/Amplitude, presentation design skills (Figma/Canva)
Responsibilities
Define and lead go-to-market strategies for product launches; Create communication plans aligned with customer profiles; Act as a bridge between Product, CS, Sales, and Marketing; Collaborate with PMs on prioritization based on market insights; Structure communication channels (email, WhatsApp, in-app); Analyze market trends and competition; Support product team in creating training materials and roadmap presentations.
Seniority
Senior, hands-on IC
