Senior Marketing Manager
Core
Develop and drive regional marketing strategy and programs for the Chromatography and Mass Spectrometry division in the APJ region to support business growth and demand generation.
Role type
Senior Regional Marketing Manager (B2B Life Sciences)
Builds
Regional marketing initiatives, campaigns, and sales enablement materials for analytical instrumentation.
Domain
Life Sciences / Analytical Instrumentation / B2B
Deliverable
product features
Required skills
Regional marketing strategy, demand generation, new product commercialization, multi-channel marketing leadership, market analysis, stakeholder influence, project management, international travel.
Preferred skills
Advanced scientific degree (MS/Ph.D.) or MBA, deep knowledge of life sciences markets.
Technologies
Digital marketing platforms, CRM tools, event management systems.
Responsibilities
Develop regional marketing strategies, execute integrated multi-channel campaigns, lead new product introductions, manage sales enablement, analyze market and customer insights, collaborate with global and commercial teams.
Seniority
Senior, hands-on IC with strategic leadership