Marketing - Director
Core
Lead integrated B2B and B2C marketing strategies, including Account-Based Marketing (ABM), brand management, and demand generation to drive business growth and revenue for Buró de Crédito.
Role type
Director of Marketing (Country Leadership)
Builds
Integrated marketing programs, brand positioning, and strategic customer relationships for a credit bureau.
Domain
Financial Services / Credit / Data Analytics
Required skills
Account-Based Marketing (ABM) strategy, integrated B2B/B2C marketing leadership, marketing analytics and KPI development, demand generation, budget planning, executive stakeholder management, team leadership and coaching.
Preferred skills
Experience in data/analytics/financial services/credit industries, executive storytelling, digital transformation leadership, change management.
Technologies
Marketing analytics platforms, dashboarding tools, ABM platforms.
Responsibilities
Develop and scale ABM programs, partner with commercial/product teams to identify growth opportunities, establish marketing performance frameworks, oversee marketing budgets and agency partnerships, lead and develop a multidisciplinary marketing team, monitor market trends and competitive developments.
Seniority
Director, Country Leadership