Marketing Lead
Core
Own the marketing calendar, content direction, and digital campaign performance to drive audience engagement and business growth.
Role type
Marketing Lead (Content & Digital)
Builds
Social media campaigns, EDM campaigns, and digital content strategies
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Marketing calendar planning, social media trend analysis, content direction, EDM campaign management, performance analytics, competitor research, project coordination
Preferred skills
Short-form video expertise (Reels/TikTok), creative concept development, data-driven optimization
Technologies
Instagram, TikTok, EDM platforms, analytics tools
Responsibilities
Develop and manage monthly/quarterly marketing calendars; Create content directions and briefs for creators; Plan and execute digital campaigns across social and EDM channels; Analyze campaign performance and provide actionable recommendations; Monitor market trends and competitor strategies; Coordinate cross-functional teams to ensure on-time delivery
Seniority
Mid-level, hands-on lead